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Meet Jo Malone “The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity” – Jo Malone Jo Malone CBE has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most loved fragrances. Originally a facial therapist, Jo fell in love with fragrance while …

Founder of Jo Loves, the lovely Jo Malone discusses creativity and its role in her life as a fragrance artist and entrepreneur in the video below. She asks, “What inspired you today to think creatively?” Join the conversation at joloves.com/bookclub, a hub created for the many readers of Jo’s autobiography, My Story. Here you will …