Wander Grasse with us, the town that inspired some of the world’s most legendary scent-makers—and the school responsible for its next generation. Just north of Cannes, and to the west of Nice on the Côte d’Azur of France, is Grasse, without question the historic world capital of perfumery. Buildings hug the landscape in this hillside town, …
Meet a Fragrance Icon
Meet Jo Malone “The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity” – Jo Malone Jo Malone CBE has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most loved fragrances. Originally a facial therapist, Jo fell in love with fragrance while …
The Osmothèque: The World’s Perfume Archive
The Osmothèque: France’s library of smells is a breath of fresh air Memories are precious. And few things are as good at evoking memories as smells. Now imagine someone decided your most cherished memory contained allergens that had to be banned? Your grandfather’s eau de cologne. Your mother’s favourite perfume. Reformulated, or in some cases, …
Perfume 101
Welcome to the fascinating world of fragrances. Start here with the basics and then follow your nose, as they say! What you need to know: The base of any fragrance you can buy in shops will be the “perfume essence”—what actually makes the smell. This is a combination of essential oils (cedar wood, lime, sandalwood, …
Pomelo – Our Favorite Jo Loves Fragrance
“Pomelo is clean and crisp; it’s my best friend made up of memories and moments. It’s that feeling of fresh linen sheets or a glass of bubbling fizzy water with a slice of lime and lots of crushed ice. I spray Pomelo onto my skin a couple of times when I go into the office, …
Jo Malone on Creativity
Founder of Jo Loves, the lovely Jo Malone discusses creativity and its role in her life as a fragrance artist and entrepreneur in the video below. She asks, “What inspired you today to think creatively?” Join the conversation at joloves.com/bookclub, a hub created for the many readers of Jo’s autobiography, My Story. Here you will …