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Grasse: The French Capital of Perfume

Wander Grasse with us, the town that inspired some of the world’s most legendary scent-makers—and the school responsible for its next generation. Just north of Cannes, and to the west of Nice on the Côte d’Azur of France, is Grasse, without question the historic world capital of perfumery. Buildings hug the landscape in this hillside town, …

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Meet a Fragrance Icon

Meet Jo Malone “The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity” – Jo Malone Jo Malone CBE has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most loved fragrances. Originally a facial therapist, Jo fell in love with fragrance while …

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Perfume 101

Welcome to the fascinating world of fragrances. Start here with the basics and then follow your nose, as they say! What you need to know: The base of any fragrance you can buy in shops will be the “perfume essence”—what actually makes the smell. This is a combination of essential oils (cedar wood, lime, sandalwood, …

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Jo Malone on Creativity

Founder of Jo Loves, the lovely Jo Malone discusses creativity and its role in her life as a fragrance artist and entrepreneur in the video below. She asks, “What inspired you today to think creatively?” Join the conversation at joloves.com/bookclub, a hub created for the many readers of Jo’s autobiography, My Story. Here you will …