Founder of Jo Loves, the lovely Jo Malone discusses creativity and its role in her life as a fragrance artist and entrepreneur in the video below. She asks, “What inspired you today to think creatively?” Join the conversation at joloves.com/bookclub, a hub created for the many readers of Jo’s autobiography, My Story. Here you will find more questions to help inspire discussion and guide your reading. Discover the Jo Loves collection at joloves.com.